Ready to deploy

We built Quinn a complete funnel for booking more qualified appointments.

Everything below is already built: the page, VSL, ad scripts, emails, and follow-up assets. If it looks useful, we can switch it on and run it for you.

Pay per result
no monthly retainer
100%
performance-priced
Yours
to keep, regardless
Walkthrough

What we found when we studied Quinn Financial Planning.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Financial planning and tax advice delivered together. That thread runs through every piece of content below.

Your Audience

The #1 thing on their mind before they book: No clear answer on how much retirement income their assets can support. Every piece of content below addresses it.

Everything we built for you, on this page.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together. Summary first, then the full text of each piece further down.

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
7
Confirmation Page Video Scripts
Breakout content for education and trust
7
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
6
Broadcast Emails
Email sequence
Read the full text · tap any row to expand
Image Ads 5 image ads
Q
Quinn Financial Planning
Sponsored
More control over your super sounds good. The smarter first move is checking whether the structure suits your income… See more
SMSF-fit question ad creative
QUINNFINANCIALPLANNING.COM.AU
Does an SMSF actually fit your retirement?
Check the fit before you commit
Learn More
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Q
Quinn Financial Planning
Sponsored
"Should I set up an SMSF?" is a question worth a real answer, not a search result. Talk it through with a Sydney… See more
Search-bar mockup ad creative
QUINNFINANCIALPLANNING.COM.AU
Stop Googling the SMSF question
Get a planner's answer, not a search result
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Q
Quinn Financial Planning
Sponsored
Know the income your super can fund, sort tax and super together, and decide if an SMSF earns its place. Quinn puts all… See more
Pre-retirement note ad creative
QUINNFINANCIALPLANNING.COM.AU
Before you retire, sort these three
Retirement and tax advice together
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Q
Quinn Financial Planning
Sponsored
Compliance keeps a fund lodged. A strategy review ties it back to your income goal and checks the investments and tax… See more
Fund that fits ad creative
QUINNFINANCIALPLANNING.COM.AU
A fund that runs isn't a fund that fits
Review the strategy, not just the paperwork
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Q
Quinn Financial Planning
Sponsored
Chartered Accountant, Certified Financial Planner, SMSF Specialist Adviser and Chartered Tax Adviser. Peter Quinn… See more
Credential rarity ad creative
QUINNFINANCIALPLANNING.COM.AU
Fewer than 50 advisers hold this mix
A rare mix of credentials
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle: The SMSF curiosity test

Variation 1 of 2
Curious about an SMSF?
Headline: Curious about an SMSF?

Hook options:
1. If an SMSF sounds appealing, the real question is whether it suits the retirement you want.
2. More control over super can be useful, but only when it fits the plan around it.
3. Before you build your retirement around an SMSF, make sure the structure deserves the job.

A self managed super fund can give you more control, choice and tax flexibility. It can also add work and complexity. The only useful answer comes from looking at your assets, your goals and your tax position together. Quinn Financial Planning helps Sydney clients test that question inside a broader retirement plan, with tax and planning in the same conversation. Follow the link to see how the SMSF decision should be made.
Variation 2 of 2
Plan first, structure second
Headline: Plan first, structure second

Hook options:
1. An SMSF is a structure. Your retirement plan is the thing that tells you whether the structure belongs.
2. The fund is one possible way to hold the strategy, not the strategy itself.
3. A strong retirement plan makes the SMSF question simpler.

The common mistake is starting with the fund. Quinn starts with where you want life to go, what income you need, and how your super, tax and investments should work together. From there, a self managed super fund either fits, or it doesn't. See what plan-first advice looks like before you make the structure the centre of everything.

Angle: Tax plus planning together

Variation 1 of 2
Super and tax belong together
Headline: Super and tax belong together

Hook options:
1. Your super, tax and retirement income are connected, so the advice should be too.
2. If tax and retirement planning are handled in separate rooms, important details get missed.
3. The best retirement plan is rarely just an investment plan.

Quinn Financial Planning is licensed to provide both financial planning and tax advice. That matters when you're close to retirement, because drawdown, investment structure, contributions and estate choices all have tax consequences. Click through to see why the retirement conversation should include tax from the start.
Variation 2 of 2
Retirement can be tax aware
Headline: Retirement can be tax aware

Hook options:
1. The years before retirement are when tax-aware planning can do its best work.
2. You can plan retirement income and tax structure together before the decisions get tight.
3. A good retirement plan should help you keep control of both income and tax.

Waiting until retirement to think about tax structure leaves fewer options on the table. Quinn helps clients plan early, structure assets carefully and review the plan over time. If you want the next chapter to be clearer, start with a tax-aware retirement conversation.

Angle: Control without paperwork taking over

Variation 1 of 2
Control shouldn't cost your weekends
Headline: Control shouldn't cost your weekends

Hook options:
1. Self managed shouldn't mean every Sunday belongs to paperwork.
2. More control over super is only valuable if the work around it's handled properly.
3. An SMSF can give control, but the admin has to be respected.

The appeal of an SMSF is control, while the risk is taking on more administration than you expected. Quinn provides SMSF advice alongside accounting, compliance, administration and investment strategy, so the real question is whether the control is worth it for your life.
Variation 2 of 2
Already have an SMSF?
Headline: Already have an SMSF?

Hook options:
1. If you already have an SMSF, when was the last time someone checked whether it still fits your retirement plan?
2. An SMSF can be running smoothly on paperwork and still need a strategy review.
3. Administration keeps the fund compliant. Strategy makes sure it's still serving you.

Quinn can help existing SMSF holders review the portfolio, administration and Statement of Advice around the fund. If the structure was set up years ago, it deserves a fresh look against your income, tax and retirement goals. Follow the link and see what a real SMSF review should include.

Angle: Business-owner retirement bridge

Variation 1 of 2
Before the business exit
Headline: Before the business exit

Hook options:
1. If your business is part of your retirement plan, the exit needs to connect with your personal wealth strategy.
2. Business owners often have wealth in the business and uncertainty outside it.
3. The business exit's not separate from retirement. It may be the bridge into it.

Quinn works with business owners who need corporate, tax, super and personal planning to line up. Before the exit, it's worth seeing how the business value, super structure and retirement income plan fit together. Click through for the planning conversation that connects the pieces.
Variation 2 of 2
Separate the business from your future income
Headline: Separate the business from your future income

Hook options:
1. A business can build wealth for decades and still leave retirement income unclear.
2. The day you step back from the business, your personal income plan has to be ready.
3. If your wealth is tied up in the business, retirement planning needs to start before the transition.

The right structure helps turn business value into personal retirement choices. Quinn brings practical business, tax and planning experience to that moment, so the transition is thought through before it becomes urgent. See how a Sydney business owner can start that planning now.

Angle: Peter Quinn credential stack

Variation 1 of 2
One table, several disciplines
Headline: One table, several disciplines

Hook options:
1. The SMSF question changes when the person reviewing it understands tax, planning and super together.
2. Peter Quinn brings chartered accounting, financial planning and SMSF specialist depth to one conversation.
3. Some retirement questions need more than a planner with a product list.

Peter Quinn is a Chartered Accountant, Certified Financial Planner, Chartered Tax Adviser and Self Managed Super Fund Specialist. That mix is useful when retirement, tax, business assets and SMSF suitability overlap. Click through to see how that depth can help make the structure decision clearer.
Variation 2 of 2
Privately owned advice
Headline: Privately owned advice

Hook options:
1. Retirement advice shouldn't start from a bank product shelf.
2. Quinn is privately owned and not controlled by a bank, institution or insurance company.
3. When the structure question matters, independence from product ownership matters too.

Quinn operates under privately owned AFSL 246411 and says it's not controlled by any bank, institution or insurance company. For a 50+ Australian weighing retirement and SMSF choices, that matters. Follow the link to see the kind of plan-first conversation Quinn can have with you.

Long-Form Explainer Video Script 1 complete script

Offer: Complimentary retirement and SMSF-suitability appointment


Headline: The retirement plan that answers the SMSF question before you build everything around it

If you're in your fifties or sixties, with meaningful super, investments, maybe a business or property behind you, there's a question that tends to sit in the background.

Would a self managed super fund give you more control over the next chapter, or would it simply add another layer of work at the exact time you want life to get simpler?

It's a useful question, but it's also the wrong place to start.

The better question is what you want retirement to pay for, how long that income may need to last, and how your tax, super, investments and estate planning should sit together to support it. Once that picture is clear, the SMSF decision becomes much easier. It either belongs in the plan, or it doesn't.

That's the conversation Quinn Financial Planning is built to have.

Quinn brings financial planning and tax advice together in Sydney. The team is licensed to provide both, operates under privately owned AFSL 246411, and isn't controlled by a bank, institution or insurance company. Peter Quinn brings the unusual mix of Chartered Accountant, Certified Financial Planner, Chartered Tax Adviser, Self Managed Super Fund Specialist and company-director experience to the same table.

That combination matters because retirement is rarely just an investment question. A portfolio can look sensible on paper and still be tax inefficient. A self managed super fund can provide control and still be the wrong structure for the life you want. A business exit can create wealth and still leave your personal plan exposed if the timing, tax and estate decisions are handled separately.

Most people don't need another product conversation. They need someone to look at the whole position and say, in plain English, this is where you stand, these are the choices that matter, and this is the structure that fits.

Quinn's first step is a complimentary appointment. You talk through your goals and objectives, where your money sits now, and what you want life to look like over the next ten years and beyond. From there, the team can help develop a tailored financial and investment strategy, set it out in a Statement of Advice, handle the implementation and keep reviewing the plan as your life and the rules change.

Sometimes that plan will include an SMSF. Other times, the better answer will be a simpler super structure with the right investment and tax settings around it. Value doesn't come from owning a structure for its own sake. It comes in knowing that the structure serves the retirement you're trying to build.

If you already have an SMSF, this is just as relevant. The question becomes whether the fund is still doing the job it was meant to do. Has the investment strategy been aligned to income, tax and estate goals? Is the administration taking more time than it should? Are the decisions still being reviewed against the life you want now, rather than the life you had when the fund was first created?

Quinn's own clients describe this practical, steady style in simple terms. Bob and Vennie wrote that Peter planned their superannuation policy to a projected figure in retirement and guided them through many years like family. Kate wrote that Peter was patient, responsive and always took the time to help her understand. Carol wrote that advice on personal, business and SMSF issues had led them in the right direction over three decades.

That's the point of this appointment. A clear, pressure-free read on whether your current setup is helping you live the life you choose after work, and whether an SMSF deserves a place in that setup.

If you're curious about SMSFs, good. Curiosity is a strong starting point. The next step is making sure the curiosity is tested against your actual retirement plan, your tax position and the time you want back.

When you're ready, complete the short form on this page. Share where you're now, what you're trying to plan for, and whether the SMSF question is already on your mind. The Quinn team will take it from there and help you decide whether the structure, the strategy and the timing line up.

Confirmation Page Video Scripts 7 scripts
Video 1: Welcome, and what happens next

Thanks for booking your complimentary appointment with Quinn Financial Planning.

The appointment is a conversation about your goals, your current position and the decisions that matter most as retirement gets closer. If a self managed super fund is on your mind, bring that question with you. We'll look at it as one part of the bigger plan, alongside super, investments, tax, business interests if relevant, and the life you want after work.

You don't need perfect paperwork for a first meeting. A rough picture is enough to begin. The Quinn team can then help work out what needs a closer look and what the sensible next step is.

Video 2: Are you just going to recommend an SMSF?

No. An SMSF is one possible structure, not the starting answer.

For some people it gives useful control and flexibility. In other cases it creates extra complexity without enough benefit. The decision only makes sense after someone has looked at your retirement goals, tax position, investment needs and the amount of administration you want in your life.

That's why Quinn treats SMSF as a suitability question. The structure should follow the plan.

Video 3: Why does tax matter so much here?

Because retirement decisions often have tax consequences.

Contributions, drawdowns, investment ownership, business exits, estate plans and SMSF decisions all interact. If those parts are handled separately, you can miss options or create problems that only show up later.

Quinn is licensed to provide both financial planning and tax advice, so the appointment can look at the whole picture rather than one isolated piece.

Video 4: Do I need to have everything ready?

Bring what you can, but don't let paperwork delay the conversation.

A rough sense of your super, investments, property, business interests and current concerns is enough for a first appointment. If you already have an SMSF, mention how long it has been running and what support you currently receive.

The most useful preparation is thinking about what you want the next ten years to look like.

Video 5: What makes Quinn different?

Quinn brings financial planning and tax advice together. Peter Quinn's background as a Chartered Accountant, Certified Financial Planner, Chartered Tax Adviser and SMSF specialist means the conversation can cover technical, compliance and practical issues in plain English.

The firm is privately owned, operates under AFSL 246411 and isn't controlled by a bank, institution or insurance company. It also has four Sydney offices and offers meetings by Zoom.

That mix is useful when retirement, tax and SMSF suitability overlap.

Video 6: What if I already have an SMSF?

Yes. If you already have an SMSF, the question may be whether it's still the right structure and whether the investment strategy still supports the retirement you want.

Administration keeps the fund running. Strategy makes sure the fund is serving the goal. Quinn can review the portfolio, paperwork, tax position and broader Statement of Advice around the fund.

Video 7: What happens after the first appointment?

If there's a planning job to do, Quinn can explain the next step clearly.

That may involve gathering more detail, preparing a Statement of Advice, implementing the strategy and setting a review rhythm so the plan stays current. If the next step isn't needed, the appointment should still leave you with a clearer view of the questions that matter.

Pre-Appointment Email Sequence 7 emails
Email 1: What this appointment is really for

Subject: Before your Quinn appointment

Hi there,

Thanks for booking a complimentary appointment with Quinn Financial Planning.

The useful thing to know before we speak is that this is a goals-and-position conversation, not a product conversation.

If the SMSF question is on your mind, bring it. More control can be useful. It can also add work that doesn't fit the life you want after work. The only sensible way to answer is to look at your retirement goals, your tax position, your super and your investment plan together.

That's what the first conversation is for.

You don't need perfect paperwork. A rough picture of your super, assets, business interests if relevant, and what you want the next ten years to look like is enough to start.

Speak soon,
Quinn Financial Planning

Email 2: The SMSF question comes second

Subject: The fund isn't the plan

Hi there,

A self managed super fund can be a strong structure for the right person.

It can provide control, investment choice and flexibility, while also asking more of you and the people supporting the fund.

That's why the fund should come second.

First comes the retirement plan. What income you need, how long it may need to last, and how tax fits, which assets are inside super or outside it, and what happens if your business, health or family situation changes.

Once those questions are clear, the SMSF decision gets much easier.

On the appointment, we can talk through whether the structure fits the plan, rather than forcing the plan around the structure.

Quinn Financial Planning

Email 3: Tax and retirement shouldn't be separated

Subject: One reason Quinn is different

Hi there,

One reason people come to Quinn is that financial planning and tax advice sit together here.

That matters close to retirement.

Contributions, drawdowns, investments, business exits, estate planning and SMSF decisions all have tax consequences. If each part is handled separately, the plan can look tidy in one place and leak value in another.

Your appointment is a chance to put the parts on the same table.

Bring the questions that have been hard to answer in isolation. We'll work through what matters first.

Quinn Financial Planning

Email 4: What to have handy

Subject: What to bring with you

Hi there,

You don't need to prepare a full file for the appointment.

If it's easy, have a rough sense of:

- your super balances and funds
- whether you already have an SMSF or have been considering one
- investments or property outside super
- business interests if they're part of retirement
- the age or stage when you would like work to change
- the main worry that made you book the conversation

Ballparks are fine for the first discussion.

The main thing is to be clear about what you want life after work to look like, because the numbers matter because they serve that picture.

Quinn Financial Planning

Email 5: If you already have an SMSF

Subject: If your fund already exists

Hi there,

If you already have a self managed super fund, the appointment is still worth using well.

The fund may be compliant and still need a strategy review. Administration keeps the paperwork moving. Strategy asks a different question: is the fund still serving your income, tax, investment and estate goals?

That question becomes more important as retirement gets closer.

Bring what you know about the fund, even if it's incomplete. We can start with the broad picture and work out what needs a closer look.

Quinn Financial Planning

Email 6: A useful way to think about value

Subject: What advice should earn

Hi there,

Good advice should earn its place.

That value can be visible in tax structure, in avoiding a poor decision, or in creating a plan that lets you spend, invest or step back from work with more confidence.

The first appointment helps you avoid deciding too early by seeing whether there's a clear planning job to be done and whether Quinn is the right team to help.

If there is, we can explain what the next step looks like. If not, you should still leave with a clearer sense of the questions to answer.

Quinn Financial Planning

Email 7: See you soon

Subject: See you at your appointment

Hi there,

Quick note before your appointment.

The best use of the time is to be direct about what you want from the next stage of life.

You may want to stop work, step back, gain more control over super without extra administration, or place tax, business and personal wealth decisions in one plan.

Start there, and we'll help connect the structure to the goal.

See you soon,
Quinn Financial Planning

Broadcast Emails 6 emails
Email 1: The SMSF question is useful, but it's not first

Subject: The SMSF question comes second

A lot of people start with the structure.

Should we set up a self managed super fund, keep the one we have, move away from the public fund, or take more control.

Those are useful questions, but they're not first.

First is the retirement picture. What income do you want, which assets will fund it, how tax fits, how much time do you want to spend managing the details, and what happens if your plans change.

Then the SMSF question becomes clearer.

Sometimes an SMSF gives useful control. Other times, a simpler structure does the job with less strain.

Owning a more impressive structure isn't the point. The job is to have the right structure for the life you're planning.

Email 2: Why tax and retirement planning should sit together

Subject: Retirement is a tax conversation too

Retirement planning covers far more than investments, including timing, tax, contribution rules, ownership, estate planning and how income is drawn when work changes.

That's why separating tax advice from financial planning can create blind spots.

A decision that looks sensible in a portfolio can be clumsy at tax time. A tax move that looks neat this year can make the retirement plan harder later.

The stronger approach is to place the parts together and ask what serves the long-term goal.

That's the kind of planning conversation worth having before the decisions get close.

Email 3: Control is only useful when it gives you your time back

Subject: Control without the weekend paperwork

People like the idea of control.

Control over super, investments, tax outcomes and the timing of retirement.

The thing to remember is that control has a cost if the structure is wrong for you.

A self managed super fund can be very useful. It can also bring administration, compliance and decisions that don't disappear just because retirement starts.

So the better question isn't, can I have more control?

It's, will this kind of control make my life better?

That question should be answered before the paperwork begins.

Email 4: Business owners need a bridge into personal retirement

Subject: The business isn't the whole plan

For many business owners, the business is the largest asset and the least separated from daily life.

That can make retirement planning feel vague.

The business may fund the next chapter. It may need to be sold, transferred, slowly stepped away from, or separated from personal wealth in a way that protects income, tax position and family goals.

That work should start well before the exit becomes urgent.

A good plan connects the business value to the personal retirement you actually want.

Email 5: What a first appointment should do

Subject: What the first meeting is for

The first appointment shouldn't bury you in jargon.

It should answer a simpler set of questions.

Where you're now, where you want to go, what's already working, what's exposed, which decisions matter soon, and which structures deserve a closer look.

If an SMSF is part of that, talk about it. If tax is the bigger issue, talk about that. If the main problem is that retirement still feels fuzzy, start there.

A useful first conversation gives the plan a shape.

Email 6: The plan should be easy to understand

Subject: If the plan is unclear, it's not finished

A financial plan can be technically correct and still fail the client if it can't be understood.

You should be able to explain why a recommendation exists, what it's meant to do, what it changes, and what you need to review later.

That's especially important with retirement and SMSFs. Complexity can be useful, but only when it's understood and managed.

The goal is a clear next decision, not a plan that merely looks sophisticated.

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you. Almost nothing for you to do.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.